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VI Frozen Platform


As every year, the 6th edition of the Frozen Platform had been celebrated on December 1, with the participation of the most important distributors and manufacturers in this category, and in which Grupo OM collaborates.

It was realized a presentation of the main conclusions on innovation in the point of sale and purchase experience was made by Xavier Cros, responsible for AECOC SHOPPERVIEW.

After that, Daniel Villalobos, responsible for the Frozen Platform, detailed the actions that have been carried out in the different pilot tests, in which the visibility and signaling of innovation has been enhanced thanks in part to our Next System.

Finally, and closing this day, Pep Torres, Founder of MIBA (Museum of Ideas and Inventions of Barcelona) made the last presentation where everyone enjoyed with his emphasis on innovative processes.