"La Plaza" project | La Plaza de DIA, Spain
La Plaza de DIA", DIA´s new brand, that depicts the concept of traditional supermarket, familiar and proximity, focusing on fresh products.
Grupo OM has collaborated on the development and implementation of all visual communication. It has been used different elements like awnings of sections, channel letters and communication across the perimeter of the supermarket.
This project "La Plaza" is also completed using merchandising solutions, like our dividers optimus system or our "Next customer" divider for cash outflow.