Project "Innovation" | Consum, Spain
Project "Innovation" in which Grupo OM has worked closely with Supermarkets Consum to develop a more efficient and attractive store, thus improving the shopping experience of its customers.
After analyzing the different characteristics of the products, part of our innovative solutions were implemented:
- Next™ System: In candies and baby wipes, achieving a noticeable increase in the visibility of the exposed products.
- Facer™ System:Canned vegetables, olives, smoothies, soft drinks, cellar, air fresheners, multipurpose and desorantes, facilitating the front and helping to save time in the replacement of the product.
- Roller Track™ System: In infant feeding, candles and nail polish removers, achieving remarkable improvement of the visibility of the category and a smaller time dedicated to tasks of replacement.
The result, a more attractive store, with a considerable increase in the visibility of the products in the linear and also achieving a quantitative reduction in hours of replacement and front of the product by the store staff.